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Brigitte White

Contact

Professional Status

Freelancer
Available

About Me

Based in the Eastern Time Zone

Creative professional with a proven record of driving revenue gains through paid media. For example, increased year-over-year e-commerce conversion rate 19% and revenue 62%.

Resilient, focused and insatiably curious about consumer behavior.

1+ year agency
2 years in-house

Certifications and Links to verifiable performance:
www.brigitte-white.com/cv/portfolios

Availability: Part time

Compensation: $18 to $20 / hour
Depending on scope of work, deadlines requested and stability offered.

Experience

Google Ads Quality Rater

Appen Butler - Artificial Intelligence
Since 2016
  • Working on fixed duration projects on a self-directed schedule. Analyzing results returned in a specific search query, then rating them in terms of relevance in order to improve search results. Specialization: French markets
  • Non-disclosure statement signed keeping information relating to the development of Google's algorithm private.

PPC | SEO | E-Commerce

Dr. Newton's Naturals - Multi-Channel Online Retailer
June 2014 to October 2016
  • Hired by CEO to bring 3rd party agency-managed account back in-house.
  • Year on Year achievements: Traffic to site +57% while bounce rate for the same period down - 14%.
  • Generated + 19% increase in e-commerce conversion rate with growing revenue + 61.5 %.
  • Reduced e-commerce cost/conversion - 52% while increasing ROI from advertising spend +131%.
  • Increased brand presence on Amazon by tracking Daily Deals, Amazon events, specials and high-traffic opportunities.
  • Overhauled the vendor base by developing exclusive sourcing relationships and increasing ratio of wholesale suppliers.
  • Generated weekly and monthly performance reports: eCPA, ROAS, CTR, eCPC, eCPL, eCPV

Paid Search Specialist | Staff Writer

SiteWit Engagement Analytics
September 2012 to March 2014
  • Engagement analytics and paid search campaign optimization turnkey packages.
  • Onboarding new customers and educating how to interact with their SEM package from SiteWit > an automated, do-it-yourself big data driven approach to website and paid search optimization.
  • Effectively upselling clients who could spend more than initial budgets to improve results generating a 15% increase as an AdWords Reseller in the first six months.
  • Established weekly/monthly checkpoints with customers to review performance, ensured they were getting the type of service they expected at sign-up, and emerged as a valuable, consultative resource for any/all questions associated with the platform.
  • Created digital content such as weekly blog posts, designed the Help Center of the website, created the FAQs to support clients' evolving needs.

Skills

  • Researching and analyzing audience behavior and preferences to uncover trends
  • Connecting social strategy to PPC efforts to maintain a unified approach that’s relevant to each platform and optimized for specific markets and campaign objectives
  • Global search platforms (Yandex, Baidu)
  • Localization and international advertising
  • Proficiency in French & Spanish
  • SEO and web traffic metrics and best practices, especially as they pertain to international marketing
  • Skilled writer of on-page optimization content, app-related content, landing pages.
  • Amazon Product Sourcing, Marketing, Inventory Management, Amazon Ads
  • Providing SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Office 365 - Excel, Google Apps
  • HTML5, CSS3
  • Google Tag Manager
  • Google Data Studio
  • Facebook Ads Manager
  • Google Adwords
  • Hubspot Inbound
  • Bing Ads Accredited Professional
  • Google Analytics

Education

Bachelor's Degree

Business Administration - Western Michigan University